It’s no surprise that many companies are using influencer marketing for their ad campaigns. Here are a few facts:
- 86% of women use social media for purchasing advice
- 71% of consumers are more inclined to buy something recommended on social media
- 90% of consumers trust a recommendation from an acquaintance (influencer), whilst only 31% of consumers trust advertising
That last point involves trust and credibility. Consumers are more likely to follow the advice of someone they trust like friends and family, but also an influencer they have been following for some time.
Our team of experienced marketers can connect you with influencers that fit your brand. We’ll also create strategies to boost your brand’s influence with your target audience.